Who we are

Flight Plan is a team of communicators skilled in Business & Communication Strategy, Product & Service Development, Content Creation, as well as Design & Copywriting.

We understand that strategy comes before tactics – for maximum impact.

From outlining the masterplan, to creation and implementation, we’ve got you covered with a full suite of services to connect your messages with the right audience.

Here’s an overview of what we can do as your communications partner:

Talk to us, and find out how we can tailor a solution to your needs.


Kenneth Tan
Principal Consultant

Kenneth helms the team with his rich expertise in brand consultancy, which includes market outreach & activation, service & product development, event management, as well as press & public relations management. His robust networking abilities, especially with media, serves him well in pulling together and managing a diverse network of community, commercial, institutional and private partners, in order to drive both content and sponsorship elements.

He has notable achievements in connecting communities and businesses for greater outreach, wider participation, broader resource-pools, and hotter sales leads. These include his key involvement in two national projects, the set-up and launch of *SCAPE Co. Ltd and the rollout of SingPass 2FA.

As the then-Marketing & Programming Head of national youth organisation, *SCAPE, Kenneth is adept at medium to large-scale event and festival organisation. The *SCAPE launch event saw 120,000 visitors over 2 days with over 300 volunteers and performers. He also orchestrated a hyped-up DBS bank branch opening within the *SCAPE building, which received 1000 visitors and 7000 unique online visitors. At *SCAPE, Kenneth established sales and sponsorship channels, including onsite media and program sponsorship.

For the recent national rollout of SingPass 2FA, Kenneth managed all onsite and print communications. He also established customer service counters at 6 locations, with 56 customer service staff, serving over 45000 customers per month.

Kenneth believes strong communications, both internal and external to the organisation, is essential to success. Hence, he emphasises the importance of creating compelling content for media, presentations for trade fairs and sales, operational manuals and product sales kits, among others.

Cherie Tan
Designer & Copywriter

Cherie has enjoyed a decade of delighting clients with imaginative design and crisp copy, across diverse creative & marketing landscapes. She is familiar in crafting communications for a broad selection of industries, including finance, cyber security, healthcare, automotive, entertainment, F&B and telecommunications.

Since graduating from the Nanyang Technological University’s School of Communication & Information in 2007, her illustrations have been commissioned by local and international clientele, including Maxxis, Prudential, Tiger beer, Heineken, ESPN and Fiat New York. She has collaborated with creative agencies like Ogilvy (SG), Saatchi & Saatchi (SG), Bates (SG) and Director’s Think Tank (KL).

Convinced that a curious mind is a creator’s keenest blade, she keeps her feet moving and her sketchbook filled, in order to stay inspired and keep abreast of cultural trends.